Fractional SDR/BDR Leadership for High-Growth Teams

LeadXDR provides fractional SDR/BDR management and interim support for companies that want to build a predictable top-of-funnel motion without hiring a full time manager. Whether you need an experienced XDR architect to design and build your frameworks, coach your team, increase pipeline generation, or step in as an interim leader while you hire, LeadXDR gives you a proven solution that delivers results quickly.

What LeadXDR Does

LeadXDR exists to manage, scale, or build world-class XDR organisations for B2B SaaS companies. Whether you’re starting from zero, growing a small team, or improving an existing function, I bring the leadership, structure and clarity needed to create predictable pipeline.I begin with a deep assessment of your current revenue motion - how leads are generated, how they move from marketing to sales, and where conversion opportunities are being lost. I analyse the four pillars of a high-performing XDR function: people, process, tools and data. This reveals what’s working, what’s missing, and what needs to evolve to unlock scalable growth.Next, I define what a qualified lead truly looks like for your business: ICP fit, intent signals, engagement, timing and budget. I build or refine your lead-scoring model so marketing and sales operate from the same criteria and prioritise the right prospects.From there, I optimise your hand-offs, follow-up speed, messaging, dashboards and KPIs - creating a unified playbook that both teams can execute confidently and consistently.

LeadXDR Services

Three structured service models designed to support your team at any stage of their GTM maturity.

Manage

Hands-on leadership for an existing SDR/BDR team.
I run routines, coaching, reporting and performance management to stabilise and improve pipeline generation.

Scale

Scale your team with structure, hiring support, coaching frameworks, playbooks and measurable KPI uplift.
Built for teams moving from reactive to predictable revenue.

Build

Full SDR/BDR function creation from the ground up: GTM strategy, systems setup, hiring, onboarding, messaging, KPIs, playbooks and operational leadership.

If you’re looking for a more hands-off strategic GTM or advisory-only support, I offer that on request. I’ll build a proposal based on your needs.

Flexible Fractional Leadership Pricing

Simple, transparent monthly pricing. Choose part-time or full-time fractional leadership based on your team’s size and GTM maturity.

Part-Time Management

From $2,500 per month

Ideal for early-stage teams or companies that need consistent weekly leadership without full-time operational management.

  • Weekly SDR/BDR team leadership

  • KPI ownership and reporting

  • Messaging and sequence reviews

  • Pipeline inspection + coaching

  • Light process improvements

Full-Time Management

From $7,500 per month

Perfect for companies needing full operational ownership, rapid improvements, and daily support of their XDR function.

  • Daily leadership and performance management

  • Full KPI, pipeline and SLA ownership

  • Coaching frameworks + onboarding processes

  • Hiring support and interview participation

  • Playbooks, infrastructure and scalable workflows

*One-off setup fee applied when creating a brand new SDR/BDR function from scratch. Includes GTM alignment, ICP research, systems, playbooks and onboarding frameworks. Pricing exclusive of VAT.

FAQ

What does XDR mean?

XDR is an acronym for an Extended Development Representative role, which is a catch-all term for the traditional SDR (Sales Development Representative) and BDR (Business Development Representative) positions.

Why fractional instead of full time?

When you work with an agency, you are often assigned to whoever is available, not necessarily the most experienced person or someone who truly understands your product. With LeadXDR, you work directly with me. You know exactly who is leading your XDR strategy, building your motion, and guiding your function. This gives you clarity, consistency, and a partner who aligns their work with your goals rather than a rotating resource. You get what you pay for.

Why LeadXDR over marketing agencies?

Fractional gives you senior leadership impact without a full-time salary commitment. You get strategy, systems, coaching, and execution focused on pipeline growth at a fraction of the cost of hiring, onboarding, and managing a permanent XDR Manager. It also works perfectly as an interim solution while you search for a permanent hire, ensuring momentum stays strong and your XDRs have continuity and direction.

Will teams react positively to an interim leader?

People respond well to leaders they trust and like. I make it a priority to connect with teams on an individual level and understand what motivates each person. When you build genuine rapport and show that you care about the details, the bigger picture takes care of itself. Interim or not, teams value a leader who listens, supports them, and helps them grow.

Where are you based and how do you manage different time zones?

I am based in the United Kingdom and working as a fractional contractor gives me the flexibility to support teams across multiple time zones. This works well for local teams and for companies that need an EMEA based manager to cover European hours. You gain an on the ground EMEA presence without the cost or complexity of establishing a local office or hiring a full time local employee.

Do you need onboarding?

No formal onboarding is required. My work begins as soon as we have our intro call and I start researching your market, product, and current outbound motion immediately. For system access, I usually recommend being set up in your environment as a temporary contractor so I can use the tools your XDRs use, such as CRM, email, and any other platforms. This keeps everything seamless and aligned with your existing workflows.

Are there minimum terms or commitments?

Yes. The monthly fractional service has a three-month minimum. Any XDR Build Setup requires a six-month minimum due to the heavy upfront build and ramp work involved.

Contact LeadXDR

Have a question about fractional leadership, pricing, or availability? Send a message and I’ll get back to you personally.

About Me

My name is AJ and I’ve spent the last decade building, scaling, and leading top-performing BDR/SDR teams internationally. My focus has always been simple: generate predictable pipeline, develop people, and build processes that outlast any one leader.I’ve led global teams, built Top-of-Funnel motions from scratch, coached early-stage founders, improved conversion metrics, and helped reps step into AE roles.If you’re at an inflection point in your GTM journey, I step in to give you senior leadership without the full-time cost.My approach is hands-on, data-driven, and people-first - because strong culture and strong pipeline go together.

Some Organisations I've worked with:

© LeadXDR Ltd. All rights reserved.

LeadXDR provides fractional SDR and BDR management for B2B SaaS companies that need strategic leadership, predictable top-of-funnel performance, and a scalable SDR operating model. I specialise in building and leading SDR organisations, implementing proactive pipeline systems, and creating repeatable processes that align Sales, Marketing, and Revenue Operations.My approach covers SDR team structure, role design, hiring frameworks, enablement, coaching, KPIs, operating rhythms, messaging strategy, and SDR-to-AE development. I build SDR motions that combine clear targeting, account prioritisation, personalised outreach frameworks, and data-driven workflows that improve conversion through every stage from awareness to SAL.Whether your company needs interim SDR leadership, a new SDR team build, or optimisation of an existing BDR function, LeadXDR creates clarity, structure, and predictable pipeline generation. I support founders, CROs, and GTM leaders who want an expert SDR function without the cost and risk of hiring full time.